Some tough questions...
- Did our new sales force incentive program generate improved results, or were they the results of other factors?
- How can we minimize the costly effect of a high product cancellation rate?
- In restructuring our sales territories, what resources should we allocate to each geographical location?
- Where are our best cross-selling opportunities among the Company's current customers?
- How can we equip our sales professionals to handle cost/benefit questions on systems involving multiple options?
- How do we get our sales people up-to-speed quickly on fast changing product technology?
- What pricing action can we take that will optimize our results?
- How can we more tightly target our direct mail to increase response rates and reduce costs?
- What specific actions would have the most impact on our customer satisfaction levels?
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