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Can you ever know enough about Your Customer?
Customer Relationship Management (CRM)
    » CAMEO™ Customer Analytics
    » Customer Segmentation
    » Customer Focus Indicators
    » Voice of the Customer/QFD
    » Customer Loyalty
    » Integrated Account Management

Information Technology Strategy
    » Customer Process Reengineering (CPR)
    » Strategic Information Asset Management (SIAM)
    » IT RADAR (Resource Allocation)
    » IT Client Satisfaction
Customer Knowledge Building
    » Customer Data Warehouse
        - Start with a shoebox, build on a shoestring
    » Customer Celebration Days
        - Be the Customer, ask the Customer, test the Customer
    » Organize around the Customer
        - The Data Warehouse and CRM
    » Customer Data Mining

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Customer 1st! BOOTCAMP - Your CRM Readiness Assessment
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